Preview Couromoda: a more than optimistic startMore than 150 businesses enlivened the first edition of Preview Couromoda 2018 held from 9 to 11 November at the […]

Nov 13, 2017
Posted in: , Fairs & Events , News

More than 150 businesses enlivened the first edition of Preview Couromoda 2018 held from 9 to 11 November at the Expo Centre Norte in São Paulo. A debut that featured not only the first Brazilian collection presentations for the coming Fall-Winter season, but also other important initiatives. Part of the focus was on the world of footwear production and distribution, with the special “Couromoda Digital Congress” and “European Shoe Case”.

The former highlighted, through the stories of sector experts, the latest innovations and challenges revolutionizing the industry, trade, and consumption in what is by now an increasingly digital era. The second underlined products currently being sold in Europe, which were divided according to product type and price range. The study, which was undertaken by Georgia Roehe on behalf of Arsutoria-Fotoshoe and Couromoda, met up with great success among producers and retailers. They carefully listened to Georgia Roehe speak of her study, which focused not only on the stores in Europe’s main cities, but also on the leading online sites dedicated to the sale and distribution of men’s, women’s, and children’s footwear.

Standing out in particular was the visit of Joao Doria, Mayor of São Paulo, to the event, who underlined with his presence how Couromoda is increasingly a point of reference for the economy of the city and one of the most important events in providing a meeting point between production and distribution on a worldwide level.

Here pictured are some of the main protagonists of the event. Pictured centre is Georgia Roehe between Waleska Santos and Francisco Santos, Founder of Couromoda. Next to Santos, is the Mayor of São Paulo, Joao Doria, and Jeferson Santos, Director of the event.  Next to Waleska Santos, we find Heitor Klein, Executive President of the Brazilian Footwear Industries Association, Abicalcados.
The next appointment is with Couromoda 2018, which will be held from 15 to 18 January, once again in the Expo Centre Norte of São Paulo.

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