Premiata launches SharkyPremiata has just launched a premium Made in Italy running sneaker.
Sharky is the very first product of the new Sizey line, which introduces a contemporary twist to the sneakers of the heritage brand. In line with the new approach, the digital ad campaign has called upon four celebrity endorsers of international fame to represent it, including Italian photographer Claudia De Nicolò, the French creative designer Marc Kuakumensah, the DJ based out of Berlin Andrew Udeinya and the Russian rapper Ianis Badurov.
The first in a series of footwear from the Sizey line, Sharky has a leather, suede, and mesh upper, and a white EVA chunky sole. Completing the silhouette of Sharky is the logo on the tongue and heel, with symbols printed where the upper and sole are joined.
A long tradition of “know-how” dating back to 1885 makes Premiata a company with a rich heritage, which today comes together with the use of the most modern technologies, but always with an innovative mindset, as in the case of the laceless shoes that inaugurated a new season of design. The sneaker is just the latest and well-chosen evolution of the brand that, while looking at the global world, remains tied to its roots and Made in Italy production.