“I embarked on a mission to create shoes that were beautifully crafted, elegant yet with a touch of fun. I knew I wanted them to be showstoppers, so people would notice them straight away”. Very clear ideas for the Russian-born designer based in the UK who mastered shoemaking at the London College of Fashion, graduating in 2012. Since then,  Polina Magiy has worked for high-profile brands such as Jonathan Kelsey, Aruna Seth, Alexander McQueen and Finsk. She honed her skills further by collaborating with important Russian Fashion Ateliers, and achieved a career highlight when her shoes, designed for another brand, were worn by a member of the royal family during the Royal Wedding in 2011.

The brand bearing her name, recently presented at Premiere Classe in Paris, is made entirely in Italy using the finest high-quality materials.