Pitti Immagine Uomo 93: on the agenda, large-scale projects and big comebacksFrom January 9th to 12th 2018 at the Fortezza da Basso, Florence
Pitti Uomo relies on thorough research and consolidates the new mapping, which will bring the big names of design and exhibition projects with a contemporary soul to the Fortezza.
In this edition, a special focus will illustrate the athleisure phenomenon and there will be an enhancement of the sections that express the most contemporary and experimental menswear styles and of fashion-forward areas. On stage, new generations of artisan companies from across the globe, cutting-edge design and the emerging brands of the high-end sector. Furthermore, a-gender collections, (like the A/W 2018-19 capsule collection Dyne for Save The Duck with the New York designer Christopher Bevans) and international talents to be discovered. As always, at the core of the trade show there will be the excellence of companies dedicated to new classics and brands that promote the modernity of sportswear. Guest Nation of this season: Finland, with eight brands and Finnish designers selected to present their collections at the Fortezza da Basso.
Among the most anticipate events, the participation of Karl Lagerfeld in Pitti Uomo with the new men’s collection in the Sala dell’Orologio at the Costruzioni Lorenesi; the launch of the new project Major Giovanni Allegri with a luxury outerwear collection manufactured in Italy but conceived by a team of international designers; the launch at Pitti Uomo of the partnership between WP Lavori in Corso and DEUS Ex Machina with a special presentation; plus, Woolrich will present a film on the homonymous town in Pennsylvania and the historic woolen mill, the oldest of the United States, through a special “sensory” installation that will enable to go back over the history and places of the brand.
Among the welcome returns, in the foreground there will be the Made in Italy lifestyle brand Paul and Shark, which will present the new Autumn/Winter 2018-19 collection with the project Typhoon, where craftsmanship meets high-tech with an innovative proposals from both a technological and a stylistic point of view, also thanks to the collaboration with international designers. Besides, Corneliani will return to Pitti Uomo to present its new A/W 2018-19 collection in the Sala delle Grotte and the CC Collection Corneliani in the Sala Ottogonale, with an immersion in the stylistic universe of the brand, in continuous evolution, that coincides also with the new course of the corporate identity and the launch of an innovative digital platform.
Numbers of the 93rd edition
541 of which will come from abroad (44% of the total number)
227 new names and re-entries into the trade show
60,000 square metres of exhibition space
The journey inside men’s fashion is articulated in 14 sections
– Pitti Uomo, Pop Up Stores, Fashion At Work, HI Beauty
– Futuro Maschile, Make, Touch!, l’Altro Uomo, Born in the USA, Unconventional, Open
– I Play, Urban Panorama, My Factory