Cinema, in fact, will be the theme linking all the Pitti Immagine winter trade shows together, including Pitti Bimbo, which has its own special program for this edition. On show from 18 to 20 January at the Fortezza da Basso, Pitti Bimbo will become a large sort of Film Festival, with its different categories and different styles narrated through large illustrated posters created by some of the protagonists of the Bologna Children’s Book Fair. However, there’s much more. In fact, the international trade show of reference for kids’ fashion apparel and accessories will widen its scope, with special projects dedicated to new market segments and a focus on emerging talents.
The protagonists will be the 540 collections, of which 55% from abroad, on show for around 10 thousand estimated visitors.
Moreover, for the first time ever, the Fortezza da Basso will be illuminated by night, with the inauguration on the top floor of the central pavilion. On the opening day of Pitti Bimbo, the fair will host the event ‘The Golden Age’, dedicated to 50 years of Monnalisa – with fashion shows, music, and long cocktails.
Other protagonists of the childrenswear fair will include the return of Chicco with its line of apparel and shoes, while Andrea Montelpare will present a new line of footwear.
Making its debut at this edition will be the ActiveLab project, the new sector featured in the Cavaniglia Pavilion, which connects the sports universe to streetwear. Instead, the sections that will remain unvaried are Apartment (the luxury spirit of tailoring for kids), KidzFizz (the area hosting the most creative and experimental collections), Fancy Room (dedicated to lifestyles), and The Nest (with an exclusive selection of aspiring high-profile brands).
Another new proposal is Nice Licensing, the new project on childrenswear licenses at Pitti Bimbo, which will propose 22 licenses to the world of apparel, featuring names like Doraemon, Betty Boop, The Simpsons, KeithHaring, Pokemon, and Hot Wheels.
Next, Fashion Comics, the project conceived by Alessandro Enriquez in collaboration with Pitti Bimbo, will feature as its protagonists at this edition ‘The Power Puff Girls’, the beloved animated heroines known in Italy as the Superchicche, with a series of ‘mini-me’ capsule collections made up of three garments for mother and three garments for daughter created by young designers (Bad Deal, Cor Sine Labe Doli, Giannico, I’m Isola Marras by Efisio Marras and The Dots).
Important designer labels and big children’s fashion brands will once again be the protagonists of the Pitti Bimbo section featured in the Main Pavilion, while urban and denim wear will be presented as part of Superstreet, with an ideally and increasingly close connection to the Sport Generation section dedicated to activewear and sportswear brands, which will be proposed in an extended dimension.
Increasingly prominent is also the EcoEthic section, which presents the best brands that make sustainable fashion part of their signature.
The show also includes the city of Florence in its activities with ‘Pitti in town’, which will present the show ‘Don’t be good. Benetton boys and girls by Oliviero Toscani’, dedicated to the most famous campaign photos taken by this legendary photographer from the Eighties through 2018.
