From an increased awareness of social and environmental issues to the arrival of glocal, from the increasing popularity of digital technology to the physical space as an experiential place at the service of customers. This is how the purchasing experience has changed in the post-Covid era.

The pandemic has fuelled the transformation of the fashion world: Maria Eugenia Errobidarte, Senior Consultant at WGSN, the world leader in fashion trend forecasting, explains how the markets and retail have changed in the #PLAYfashion webinar at Expo Riva Schuh

December 17, 2020

The pandemic has brought to light a paradox: for years, small and medium-sized Italian companies have been told that, in order to survive, they had to grow and take on more weight in the market. Production flexibility and the low costs of family businesses now seem to allow the manufacturing fabric to survive, albeit with difficulty. 

New challenges in the world of fashion according to the vision of some of its leading protagonists, from Frida Giannini to Dries Van Noten and Mugler’s Casey Cadwallade, from the ‘enfant terrible’ at Maison Balmain, Olivier Rousteing, to the Managing Director of TikTok, Adriano Accardo, without forgetting about the founders of Italy’s two leading showrooms, Riccardo Grassi and Massimo Bonini.

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