Optima Molliter presents the YDA sneakerOptima Molliter, the brand of orthopaedic footwear run by the Salvatelli family, with experience in the production of classic men’s and women’s comfort footwear, debuts in fashion with its YDA branded line of sneakers.
Two models – YDA Urban and YDA Summer, six different colours: style and technology are the duo of the project that harbours great ambitions. The shoes will be distributed in the same circuit of 35 international markets covered by Optima Molliter, which includes Europe, USA, North Africa, the Middle East, but also Japan and Argentina, among others. There will then be a special focus on the Western market, Russia, UEA and Saudi Arabia.
Optima Molliter ended 2017 with its sales revenue up by 54% over 2016 and every year it destines 20% of its profits to research and development. It is specifically this division of the company, which has patented various biomechanics technologies used in the orthopaedic and comfort footwear of its mother company, that conceived the YDA project that won the Marches-based company the “CES 2019 Innovation Award” in the category of “Wearable Technologies” granted during CES-Las Vegas (8-11 January 2019).