Founded in 2005 with the acquisition of the Winx license in the world of cartoons, Fly Srl today is a leading reality in Italy and abroad in the licensed distribution of men’s, women’s, and children’s footwear, with more than 2,000,000 pairs distributed annually. In particular, its portfolio includes extremely popular brands like Miss Sixty, Murphy & Nye, Sweet Years, Fred Mello, Onyx, Ynot, U.S. Golf Club, and Rebecca White.

With its headquarters in Silea, Treviso, Fly has capably proposed for each of its licensed brands a style that is both consistent and innovative, which has been developed thanks to its in-house style bureau, with the support of other important design studios, and around forty businesses taking care of its sourcing and production needs in Italy, India, and China.

It has always been our goal as a company to strategically cover the market of men’s, women’s, and children’s footwear destined for a diversified range of customers, while proposing brands with a strong personality – comments Dimitri Bettin, Fly Srl.

The Onyx brand, which has seen Fly as its sole licensee since 2008, today is the protagonist of important renewals, starting with the arrival of a new designer who has contributed in a significant way to the new image of the brand:

Onyx is an Italian brand characterized by a trendy, glamorous, and always chic look, dedicated to young and bold women.  The collections, in fact, are a well-balanced mix of contaminations and meetings of different cultures, making each pair of Onyx footwear unique and original. The brand’s goal for the near future is to propose a strong and distinct identity capable of setting it apart even more from other brands currently present on the market – confirms Bettin.
For the coming Spring-Summer 2018, we propose a wide range of heels and wedges, for a look that is even more feminine and fashionable, without leaving behind the aspect of comfort. Today’s women, in fact, are used to the comfort of sneakers and have no intention of going without the feeling of well-being associated with them, even when wearing heels.
For this reason, we have inserted a padded insole into the collection, which is capable of offering maximum comfort even in 10 cm heels!We are also focusing our efforts on the online sales channel, with a project in line with the one developed for our other brand, Rebecca White, which we are already selling online.