Obuv: a firm hold on the Russian marketThe pivotal appointment for made in Italy footwear in the Russian market is waiting to tap into the recovery

Oct 11, 2017
Posted in: , Fairs & Events

One month after theMICAM, made in Italy footwear makes a prominent return on the Russian market on the occasion of Obuv Mir Kozi, held from 24 to 27 October in Moscow’s Expocentre.

obuv-300x200Well established as a point of reference for the mid and top ranges for the CIS area, Obuv has managed to keep a firm hold on the market even in the difficult two-year period of 2014-15, in spite of the drop in turnover and the shrinking of buyers’ orders. Therefore, now that the market is once again on the rise, Obuv reflects this positive trend showing an increase in participation and meeting the demands of a selective clientele.

Indeed, at the forthcoming event the organisers are expecting over 7,000 professional buyers from all regions of the Russian Federation, Belarus, Kazakhstan and countries of the Caucasus.

This Obuv will also be the focus of a special Russia project for the footwear and leather goods sectors, developed by ICE Agency in collaboration with Assocalzaturifici and Aimpes. fm-mosca-520x245-300x141Having concluded the profiling and mapping of the Russian Federation’s retail in June 2017, the project envisages the organization of B2B meetings at the fair between brands and leather goods of made in Italy and select buyers from the regions. The final phase instead kicks in at the end of Obuv and envisages the promotion of Made in Italy collections within selected stores, from October 2017 to February-March 2018.

Obuv also offers a lounge to welcome buyers to the fair and will host important evening events of networking organized by Assocalzaturifici that will bring together exhibitors, visitors and the international press post-fair.

You might be interested in
Couromoda: year-round partner to the sector

Couromoda: year-round partner to the sector

Feverish preparations are underway for the next edition of Couromoda, which will be rich in innovation and new contents, thus enlivening what is an extremely popular event at Expo Center Norte in São Paolo, Brazil, from 14 to 17 January 2019.

Micam… after Vanity, there’s Envy

Micam… after Vanity, there’s Envy

While feverish preparations are underway for the 86th edition of Micam, the platform of reference for mid to high-end and fashion footwear to be held in Milan from 16 to 19 September 2018, we met up with Annarita Pilotti, President of Assocalzaturifici, the association responsible for organising the event, for a preview of some of its new features and to see how things are going with one of the most important events on the worldwide calendar of footwear.