Obuv and co: the Italian shoe in Russia and the CIS areaThe unmissable appointments of the Italian shoe agenda
Made in Italy gets ready to intercept the recovery of the Russian market at Obuv, and subsequently benefit from the business opportunities offered up by the Ukrainian and Kazakhstan market at the two fairs of Shoes from Italy Almaty and Shoes from Italy Kiev. These events on the Assocalzaturifici agenda are reconfirmed as essential for those businesses interested in operating in the vast area that ranges from the Ukraine to Belarus and all the way up to the great Central Asian republics: the support of the Association, which in collaboration with the ICE Agency organises networking opportunities with the most qualified buyers of these regions and the Russian states, continues to be the most important instrument in presiding with success over these markets.
In chronological order, the first event on the agenda is Obuv mir Koži, which opens its doors on 20 March 2018, under the best possible omen. Organised by the Italian Association in collaboration with Fairsystem from BolognaFiere, the fair expects to register more than 200 exhibitors and around 11 thousand visitors: numbers that will animate B2B interactions of the highest level.
For Made in Italy—which represents 70% of the fair’s offering—the 49th edition of the show dedicated to high-end footwear and leather goods in Moscow could prove itself to be critical in reinforcing the trend of recovery, which has already allowed Italian exports to record an encouraging +28.3%, in volume and +18.4% in value.
From 4 to 6 April, Made in Italy meets up with the Kazakhstan market at Shoes from Italy Almaty, bringing around fifty footwear and leather goods manufacturers together with 250 select buyers coming from Kazakhstan and its neighbouring countries (Uzbekistan, Kirghizstan, and Tajikistan) at the prestigious Hotel Rixos.
With the precious synergy of ICE Almaty, the event intends to reverse the negative market trend registered by Italian exports at the end of 2017 (-0.4% in volume over the first nine months of 2017), creating opportunities for meeting up with the most qualified operators in the area.
In the friendly format of a workshop, Shoes from Italy Kiev is the best instrument for introducing small and medium-sized footwear and leather goods manufacturers from Italy into the Ukranian market. Always organized in collaboration with ICE Kiev at the Hotel Hyatt Regency from 17 to 19 April, it represents an important opportunity for interacting with a market that has enormous potential for Made in Italy: 50 million consumers with a clear preference for Italian fashion and footwear.