No. 22 by Pepe Jeans: being trendy by combatting pollution!Pepe Jeans London presents an innovative collection of sneakers, which thanks to a special TiO2 film, helps to eliminate pollution by simply coming into contact with sunlight, while protecting the feet at the same time.
Thinking of the future of the environment means thinking of the future of humanity: for this reason, eco-friendly fashion is meeting up with growing interest and success among consumers and especially the younger generations. In line with this sentiment, Pepe Jeans launches for the coming Fall/Winter 2019-20 season the innovative No. 22 capsule collection, sustainable footwear that helps cut back on pollution, while also being fashionable-trendy. It all starts with the name chosen for this striking project, which refers to the number on the periodic table for titanium. In fact, this unisex sneaker, available in a range of colours that spans from pink to black, is made by applying a transparent film of titanium dioxide (TiO2), which – as it is scientifically known – helps to eliminate 80 percent of nitrogen oxide (the gas responsible for pollution and the greenhouse effect), by simply coming into contact with UVA rays. Thus, wearing a pair of No. 22 shoes is a choice to be not only fashionable, but also responsible, making an important contribution to the planet, while protecting the feet at the same time.