New trade fair for the outdoor industry in FriedrichshafenMesse Friedrichshafen is opening the next chapter in its outdoor story right now with a completely revised event concept.
From Tuesday 17 to Thursday 19 September 2019, the organisers will be offering a new trade fair format through OUTDOOR Friedrichshafen, which specifically shifts the focus onto the interests of specialist retailers and offers innovative opportunities for both brands and manufacturers to take part.
“For more than 25 years, Friedrichshafen has been the home and driving force of the outdoor industry. Through our event OUTDOOR Friedrichshafen, we are now launching the next stage for a genuine and independent industry platform and adopting new approaches”, announced Klaus Wellmann, Chief Executive Officer of Messe Friedrichshafen.
“By scheduling the trade fair for mid-September, we have consciously selected a date for the event outside of the main sales season and the holiday period. Directed at visitors from the markets of Germany, Austria and Switzerland, the focus is clearly on Europe’s most important outdoor sales regions”, explained Head of Outdoor Stefan Reisinger..
The exhibition team sees its core group among the small and medium-size enterprises on the producer and specialist retailer side. The main emphasis of the product range lies particularly in the hardware segment from the areas of mountaineering, camping and caravanning, water sports and the outdoor lifestyle.