New proposals and returns to White MilanoMore than 500 brands of apparel and accessories, along with many new novelties, like the relaunching of Fiorucci, the A.F. Vandevorst Special Project, and the new White Beach section for the next edition of the Milan tradeshow.

Aug 30, 2018
Posted in: , Fairs & Events

whitelow2Increasingly dynamic and international, White Milano returns from 21 to 24 September to its three locations of via Tortona 27 – Superstudio Più, 31 – Opificio , 35 – Hotel Nhow and 54 – former Ansaldo BASE, to present the latest trends of the collection for spring-summer 2019. With more than 500 brands, the Show once again proposes itself as a moment of reference for top international buyers of women’s fashion apparel and accessories, also thanks to a number of new additions made to the exhibition. It all starts with the new White Beach area, which is entirely dedicated to the Summer Mood, with a mix of international brands offering across-the-board products, ranging from swimwear to sandals, and from towels to espadrilles. In the area of accessories, we find woven straw and embroidered bags by Cuccumia, the Made in Greece sandals of Elina Linardaki, the vegan beach shoes of Panda Original, and the handcrafted espadrilles by Obistudio.

white_fioruccilowAnother important new novelty regards the Special Guest of this edition, with the great return of Fiorucci, the “champion of democratic fashion’, which is the first to propose a lifestyle and concept store capable of combining music, art, and fashion. To its historic brand and its global relaunching, White has dedicated a spectacular special area in Tortona 27 Superstudio Più, where the brand will present its new S/S 2019 collection, along with a pop-up store in the new location of Tortona 31 Archiproducts, where its F/W 2018 collection will be sold.

Instead, returning in a repeat of previous editions is the focus on new generation Belgian fashion, with a meticulous selection of seven emerging brands offering a complete and diversified womenswear proposal that ranges from apparel to footwear, and from leather goods to lingerie, all the way to jewellery.
Last, but not least, there is the Special Project of this September: A.F.Vandevorst, the highly acclaimed Belgian brand that celebrates it twentieth anniversary at White by proposing its new SS2019 collection at Superstudio Più, while at Tortona 31 Archiproducts, a special installation and pop-up store will be presented.

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