New dates and a new location for Super no.12The Milan tradeshow of women’s accessories and prêt-à-porter organised by Pitti Immagine will present itself in September with two important new features aiming to boost the fair’s commercial impact and communication capacity.
For its 12th edition, Super will extend its duration by an extra day compared to the past, running for a total of four days, from Friday 21 to Monday 24 September 2018. Moreover, it will also change location, moving to the Visconti Pavilion in via Tortona 58 (the former Laboratorio Ansaldo): a strategic location in the heart of the Milan fashion & design district, which is a hot-spot for most buyers during Women’s Fashion Week. A space with a strong industrial vocation, which has been redesigned by a contemporary exhibition layout.
“The women’s fashion events scene in Milan is constantly evolving, and that’s not all – comments Agostino Poletto, general manager of Pitti Immagine – it is necessary to anticipate, foresee, react, and basically make the right decisions. And that is what we have set out to do with Super, focusing above all on the companies we want to involve in the new format and the requirements of the most sophisticated international buyers. We strongly believe in Super, in the originality of its formula that combines research, internationality, the maximization of young talents and special projects. For this reason, we will continue to invest in this project, to select quality companies, to strengthen the services, to host high-level retailers and to organize research and communication events. Within the 1,200 square meters of the Visconti Pavilion we will make the physiognomy of the fair even more accurate and direct, giving additional value to the characteristics of the companies we wish to involve in the next edition.”
Last February, Super presented the latest proposals of 144 collections of apparel and accessories characterised by a highly creative and sophisticated content, as an expression of established and emerging brands, while in terms of buyers almost 5 thousand members of the trade were registered, with 20% of this number arriving from abroad and representing more than 50 different countries worldwide.