New Balance: 250 stores in EuropeThis is the ambitious goal that the maison of American athletic footwear has set itself to reach by 2020: 250 […]

Mar 14, 2017
Posted in: , Sport

This is the ambitious goal that the maison of American athletic footwear has set itself to reach by 2020: 250 stores, of which 100 will be directly managed and 150 in franchising.

Europe is a key region for the New Balance brand – declared Fran Allen, head of the company in Europe, the Middle East, and Africa – Here, sports and fashion are very important and we want to be placed in strategic position.

The first openings of the company founded in Boston, in 1906, and today present in 120 countries worldwide, were in Berlin, Paris, London, Milan, and Amsterdam.

 

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