There is an increasing focus on expansion in foreign markets by Nero Giardini, the brand created in 1975 by Enrico Bracalente, which today produces 3.5 million pairs of shoes a year, for a turnover of 209 million euros. Footwear, but also leather goods and apparel, with 80% of the sales destined for the Italian market, through a distribution network that includes 200 flagship and shop-in-shop stores, and a presence in more than 2,500 multibrand stores. At the same time, during the first 6 months of 2016, the brand’s foreign sales also grew by more than 10%. The aim of the brand is to increase the number of sales destined for foreign markets, so that they are equal to those in Italy, thereby doubling the brand’s current turnover.

We have managed to industrialize a sector, which was historically artisanal, through the know-how of a warehouseoriented production that offers retailers a quick service of restocking in 72-96 hours in Italy. – states Bracalente – Now, we would like to replicate this model abroad, thanks to our Made in Italy production and logistical platform. Production takes place in 19 different facilities located throughout the Fermano-Macerata district, where there is a tradition of manufacturing quality footwear with great expertise.