Moon Boot, life on MarsFifty years ago, in the wake of the excitement surrounding the first moon landing, Moon Boot was born. Today, with preparations being made for the mission to Mars, the brand of the iconic snow boot looks to the sand of the red planet for its inspiration and launches its first summer collection.
The brand owned by Tecnica Group, chose Pitti Uomo for the launching of its first summer collection that consists of four models, all very different from one another, which in any case keep intact the unmistakable traits of the brand, from the crisscross fastening to the one-of-a-kind striped stitching of the sole and the band with logo. The models are proposed in eight different colours, with not only dayglow and metallic tones, but also a special version that changes colour when exposed to different conditions.
The sabot, with the distinctive sole of the brand, slip-ons with adjustable strap fastening and flip-flops with logoed band in transparent vinyl are joined by the model destined to become the next cult classic: the Mars Boot (pictured above), which reinvents the iconic boot of the brand in a summer version with breathable fabrics, a refreshing membrane and materials with high-tech treatments specifically created for the city and summertime. In dayglow and metallic colours, new fabrics like satin and mesh mark the beginning in the evolution of the brand’s unmistakable style, giving life to a ‘no season’ product for all ages.
Moon Boot couldn’t have celebrated its fiftieth anniversary in a better way, presenting its fans with a revolutionary summer collection capable of merging the iconic traits of the brand with innovation in the spirit of a contemporary urban style.
The 50th anniversary of Moon Boot was the occasion for the Tecnica Group to invest in the reinforcement of the brand, while the change in fashion and lifestyle first seen at the beginning of the year is already bearing results, with Moon Boot’s sales up by +47%, making it the highest performing brand in the group’s portfolio (Tecnica, Blizzard, Nordica, Lowa, and Rollerblade).