From 9th to 11th September 2016, the second edition of Momad Shoes, the Trade Show dedicated to footwear and accessories that is organized by IFEMA, welcomed in Halls 4 and 6 of Feria De Madrid almost 4,900 professional visitors, with an encouraging 18% rise in attendance for foreigners (who made up 9% of the total). Among the most represented countries, we find Portugal, traditionally at the top of the classification of partners to the Spanish footwear industry, followed by Italy and France, the leading business partners to the Spanish footwear industry and Made in Spain, representing 57% of the visitors.
Without a doubt, Momad Shoes benefitted from the synergy with other exhibitions dedicated to fashion, which were held in conjunction with this event at Feria de Madrid. Among them was included Momad Metropolis, the international trade show for apparel, which resulted in a total of 18,497 visitors in attendance at both fairs (+7.5% from September 2015), to which the 5 thousand visitors present at the Intergift, Bisutex, and MadridJoya fairs can be added.
Returning to Momad Shoes, the protagonists of the event were the 500 Spanish and international brands, up 28% from last September’s edition, with 30% of the exhibitors participating for the very first time at the Show. Moreover, they occupied a total of 9 thousand square meters of exhibition space (+25% on September 2015). Among the brands of particular note were Mascaró, Pons Quintana, Pretty Ballerinas, Pura López, Chie Mihara, Martinelli, Estefanía Marco, Lodi, Wonders, Hispanitas, Gioseppo, Pertini, Pedro Miralles, Gant, Mustang, Xti, Refresh, Coolway, Mayoral, Acebos, Vidorreta, and Drap.
In addition to these brands, there were also a number of new entries from the footwear segment, including names like Minnetonka, Boaonda, CocaCola Shoes, Ria Menorca, Bata, Flossy Style, Laura Vita, La Repo, Abbacino, Sperry, Keds, N12, Rolling-Hee!, Gas Jeans, What For, Suyute, Valentina Tachi, Moranguito, US Polo and Yokono. For the children’s footwear segment, two brands of particular note were Duvic and Cirqus.
These figures, together with the number of visitors, confirm how the current format of Momad Shoes, which is dedicated exclusively to footwear, is the one most suited to the present-day demands of the market. For this reason, we will continue to work to improve the event’s appeal for professional visitors, while always adhering to the requirements and needs of the sector
commented Jaime de la Figuera, Director of the event.
This second edition of Momad Shoes also represented an important opportunity for information, with a special place of importance reserved for sustainable fashion, a theme to which a number of different initiatives were dedicated. Among them, of particular interest were the new “Sustainable Experience” area dedicated to information and the show “Analysis of the lifecycle of a product“.
Additionally, Momad Shoes hosted a rich program of special activities, starting with the seminars that were part of the Momad Forum and dedicated to issues of interest to the sector, like the latest directions, fashion trends, online communication, e-commerce, brand strategy, etc. Moreover, for the first time, the fair organized the Fashion Labs, where fashion trends were analyzed, with a special focus on multibrand channels. Last, but not least, there was the “Handmade Shoes Workshop“, organized in collaboration with the Museum of Footwear, in Elda, Alicante, where for three days, some expert cobblers did live demonstrations of the various steps taken in creating a pair of shoes with artisanal methods.
