Increasingly strategic and increasingly an integral part of the agenda of buyers, including above all those coming from Germany and the area surrounding it, Moda Made in Italy returns to the Munich Order Center from 30 September to 2 October, announcing new show dates for 2019: from 23 to 26 March and from 6 to 8 October.
The traditional event ending the fashion season, which is promoted by Assocalzaturifici and held after MICAM in Milan, in fact represents the ideal opportunity for members of the trade to place their last orders and define the final version of their collections. For more than 20 years, the event has been presenting the very best of Made in Italy footwear, offering the ideal platform for meeting up with the important German market coming not only from Germany, but also from Austria, Switzerland, and, generally speaking, from Northern Europe.
In 2017, Italy exported around 34 million pairs of shoes worth more than 1 billion euros to Germany (up +2.7% over 2016), at an average price of a little less than 30 euros per pair (for a +3.5% increase from the previous year). For Italian sector operators, Germany represents the second most important market in terms of foreign export volumes (right after France), while also coming in at third place in the classification of value, after France and Switzerland. During the first quarter 2018, Italian exports increased by +3.2% in quantity over the same quarter in 2017, with a slightly less dynamic export value, which was nevertheless positive (+1.6%).
Regarding the fair’s show dates for next year, and especially those in October, which will occur later than those in 2018, Giovanna Ceolini, Vice President of Assocalzaturifici commented:
“The Moda Made in Italy edition of October 2019 will be held at a time that is much more strategic on the German trade fair calendar. The event in fact closes the season and it seemed correct to us to further distance it from MICAM in Milan, while also holding it after Oktoberfest, which is considered a source of interference by operators”.
