More than 200 F/W 2018-19 collections and S/S 2018 re-stockings were the protagonists for the 50^th edition of Moda Made in Italy, the show organised by Assocalzaturifici for the last 20-plus years and dedicated in particular to the mid to high-end range of Italian footwear for the German market.

As, in fact, underlined by Giovanna Ceolini, Assocalzaturifici Vice Chair: “Moda Made in Italy is an important opportunity for footwear companies that work with the German market. Germany is the second most important market for Italian footwear exports by quantity and the third most important by value. In the first 11 months of 2017, Italy exported 32 million pairs of shoes worth more than 935 million euros to Germany, registering substantial stability in terms of volume and an increase of more than 3% in terms of value over the first 11 months of the previous year”.

A strategic event for footwear dealers from Germany, Austria, Switzerland and northern Europe, Moda Made in Italy offers buyers assistance in completing their purchases for the season, while rounding up the last of the requests for re-stocking, thanks to its strategic ‘end of season’ timing on the international trade fair calendar.

With the aim of highlighting the collections of exhibiting companies in the best way possible, starting from this last edition in March, the installations at the event were upgraded, with a more practical and innovative layout, introducing a series of new features that raise the level of service offered to exhibitors and visitors.

Another new feature of this fiftieth edition was the partnership between Moda Made in Italy and the buyers’ group ANWR, which exhibited at the fair, testifying to the key role played by Assocalzaturifici in business networking for the trade in Germany.

Moda Made in Italy also renewed its partnership with WGSN, the international fashion trend consulting firm, allowing Moda Made in Italy to present dealers with the latest footwear fashion trends and provide them with useful information for better understanding consumers’ needs and finalising their sales strategies in Germany and elsewhere.

During the three days of the event, all the permanent MOC showrooms remained open to the professional public, with more than 230 brands made available to buyers.

The next appointment for the 51^st edition of Moda Made in Italy is from 30 September to 2 October 2018.