Milan and Rome celebrate the Year of the Pig
The Montenapoleone District celebrates Chinese New Year with a series of events, an exhibition, and a forum that gets ready to intercept China’s ‘shopping addicted’, alongside a repeat of the event in Rome.
It’s a sign of the times: in the streets of Via Montenapoleone and the Fashion District, it’s increasingly common to hear the Chinese language spoken. In the past, it was Russians who enlivened these streets with their shopping. Today, the new consumers come from China. Accordingly, the Via Montenapoleone District, in tribute to the many customers coming from this Asian country, decided to celebrate the Year of the Pig with the event “Montanapoleone Chinese New Year”, which includes “The Invisible Man” exhibition by Chinese artist Liu Bolin, a forum dedicated to the present-day economy under the presidency of Xi Jianping, alongside many other ‘mini’ initiatives scattered among the various boutiques.
Montanapoleone Chinese New Year will be the protagonist from 3 to 10 February. Moreover, the event will be repeated in Rome with Rome Chinese New Year, involving the boutiques of via Condotti and Rome’s historical centre. From 2 to 10 February, the exhibition put on by Lui Bolin will be joined by special installations and capsule collections dedicated to the theme, two events at the Grand Hotel Plaza that will analyse the purchasing habits and statistics pertaining to Chinese shoppers, and the live body painting performance of Liu Bolin at the Borghese Gallery.