MICAM launches the Players DistrictFor the edition from 15 to 18 September, MICAM prepares for the debut of a new area completely dedicated to sports and outdoor footwear: the Players District.
Leading names and events dedicated to athletic and outdoor footwear will have a special area reserved for them in the Players District in Hall 7. Protagonists in the area will include names of the calibre of Bjon Brg, CPM, Dolomite, Joma Sport, Lotto, Skechers, along with many other brands that will present a preview of the most interesting innovations in the market. Visitors will have the possibility to discover the models with the most visionary designs, either niche or mainstream, inspired by the performance of the most popular sports.
Players District will also host The Arena, a special area that alternates performers with initiatives dedicated to giving shape to the by now global phenomenon of sneakers.
With the MICAM Players District proposal, on what is the 52° anniversary of the event, the ability to look beyond the present towards evolving trends and the most promising market segments in Italy and around the world is renewed.