Micam creates a visitor identikitThe results of the visitor database analysis.
Manager of one or more sales points or agent, European, with decisional power, interested above all in Contemporary and Luxury women’s footwear proposals, and a visitor to the fair on multiple days: this is the identikit of the typical Micam visitor created from an analysis of the visitor database based on the last six editions of the fair.
The analysis promoted by Assocalzaturifici has three main objects in its profiling of Micam visitors: to improve the organisational aspects (logistics, entries, and events), communicate more complete data to stakeholders, and better understand the needs of visitors so that the fair’s offering and services can be improved.
Among the data that emerged from this analysis, the leaders – after Italy – are Spain and Germany in the 86% that represents European visitors to the fair, while Japan, China, and Turkey are the leaders in the 10% Asian presence. There are also important uptrends in Russian (+71.5% over the last six editions) and Ukrainian (+32.9%) participation.