MICAM: a new focus on the kids’ areaWith the 85th edition of MICAM, children’s footwear ascends to a new level of importance, passing from the back to […]
With the 85th edition of MICAM, children’s footwear ascends to a new level of importance, passing from the back to the beginning of Hall 4, so that it can better welcome buyers at the entrance to the fair. This is just the latest step taken by the project that was kicked off a few editions ago, with first the opening of the i-KIDS area and then the debut of the i-KIDSquare, in a move that confirms the desire of the organisers to promote this important segment of footwear production in the best way possible. In its new location, the i-KIDS area once again proposes the same layout of the last few seasons, with the stands of leading designers in children’s footwear facing out over the i-KIDSquare. Moreover, it will enrich its offer by proposing new initiatives and special guests next to its fashion trend and retail seminars.
However, this is not the only new change in store for the 85th edition of the international event dedicated to footwear in Milan: MICAM continues to invest in glam, and after the success of the fashion square that brings prestigious designer labels – with names of the calibre of Gucci, Salvatore Ferragamo, Fendi, Giorgio Armani, and Jimmy Choo, just to name a few… – together with the most important names in footwear fashion, a second Fashion Square will be inaugurated in Hall 4. There will then be the return of the Man’s Square area, with its shoe-shaped layout, hosting the Proraso barbershop, shoe-shine stations, and leading designer names in men’s footwear. At the same time, the Style Square with its characteristic design will feature the stands of international stylists and emerging talents in the world of footwear. Finally, the MICAM Square will once again be the hub of fashion shows and fashion trends/international retail seminars staged by the experts of WGSN. These rich contents will offer a worthy setting to the 1,400-plus Fall/Winter 2018-19 collections that are the protagonists of the event. The very best of Made in Italy and international footwear will accordingly be proposed to a public of buyers coming from around the world, representing the mid and high-end segment of retail. The last edition of the event recorded a rise in the number of visitors: 47,187 visitors (+5.6% over the previous edition), of which 27,880 from abroad (+5%) and 19,307 Italians (+6.5%), and the organisers expect a repeat of this trend at the upcoming February edition.