From the mandatory labelling of origin to the importance of European production through to international customs, many topics were discussed in the opening part of theMICAM
The opening of theMICAM on Sunday, 15 September coincided with a moment of debate dedicated to counterfeiting and mandatory labelling of origin, themes that have become increasingly more important to protect manufacturing excellence and to help companies safeguard their traditions and heritage. Many topics were addressed by participants. Starting with the Vice Minister of Economic Development Carlo Calenda, who pointed a finger at the heavyweights of Northern Europe.
They are the ones who always oppose the mark of origin. Years ago, they made a mistake when they thought that mature countries did not have to focus on manufacturing by disassociating themselves from related problems. Now that the US are doing a great job at repatriating their production, some people are beginning to have second thoughts
The Vice Minister also indicates the path to take in the coming months
We must make sure that the battle for the “Made In” label remains on the current track and does not disintegrate in an ideological struggle. It shouldn’t have to be a business decision, but should relate to consumer protection – a topic, among others, that the people of Northern Europe are very interested in
Calenda’s words are echoed by Valeria Fedeli, Vice President of the Italian Senate.
Many measures need to be taken, in addition to mandatory labelling, so as to create a production protection chain that does not have any weak links. A voluntary and accredited certification registry would be useful for greater transparency of the mark of origin, providing government support to those who register. Perhaps economic benefits to companies whose registered office is in Italy. We should also facilitate the emergence of a strong association of consumers in Europe. Basically, since the Made In discussion makes sense, the concept of traceability should be extended. It is not enough to certify the quality of the product, but we must also evaluate the production processes (health, safety and environment). We need to go back to protecting the manufactured product, to certify its quality, protect it with anti-counterfeiting measures and ensure international trade policies of reciprocity
Lisa Ferrarini, Chairman of Confindustria’s Technical Committee for the Protection of the “Made In Italy” label and the fight against Counterfeiting, chimes in
We need the United States of Europe and an authority on intellectual property to make sure that the fight against counterfeiting is managed in a uniform manner in all countries. Customs in Italy do a great job, but it is useless if any type of goods are allowed to enter from Northern European