Launched this past 6 June, the LVMH luxury group has inaugurated its new 24Sèvres e-commerce platform:  a declaration of intents, but also a promise to duplicate the same exclusive shopping experience typical to traditional stores.  It is not by chance that the website is set up like a series of digital store windows inspired by the iconic layouts of the department store:  in this moment, its pages present a selection of women’s garments, accessories and cosmetics from 150 different international designer brands of great prestige – including Dior and Louis Vuitton, which up until now have refused to propose their products through multibrand online platforms.

Based on innovative technology, the 24Sèvres e-commerce site has reserved a central place of importance for visual merchandising, with virtual windows, as already mentioned above, and video tutorials that take on an almost stylist-like role, providing customers with useful suggestions on the most suitable styles.  Services that are active on the web platform, as well as on the APP created in conjunction with the launching of the site.

To commemorate the launching of 24Sèvres, the site also presented an exclusive capsule collection created in collaboration with Le Bon Marché, with 77 limited edition pieces designed by 68 different brands, including Etro, Miu Miu, Salvatore Ferragamo, Givency and Chloè.