Driving growth will be above all Millennials who in 2025 will represent 50% of luxury consumers, while Chinese will make up 40% of the market by the same date. They will be the ones to kick off a trend of growth in the luxury market that will see it rise from 920 billion to 1300 billion in 2025.

What are the on-going trends in luxury? The report outlines the growing importance of casual wear also in this segment and the collaborations between luxury and streetwear brands. Values like quality and tradition will continue to have their appeal – an aspect that also translates into a preference for Made in Italy – while at the same time concepts like “fun” and “extravagance” will make headway.

Key in providing momentum to the luxury segment is and will also be in the future social media and above all influencers, for the sense of authenticity they know how to convey in their messages.

Instead, as far as channels are concerned, the omnichannel will confirm itself to be a winning choice: if in the future more sales will be made by cell phone, it’s nevertheless important to not downplay the ‘in store’ experience, especially when it comes to monobrands that guarantee access to limited editions and the latest trends.

The trends analysed are also true for footwear: thanks to the success of casual wear, sneakers will be among the favourites when matched with jeans and t-shirts at +37%. At the same time, the value and tradition expressed by neoclassic styles seen on the catwalks will allow classic Made in Italy footwear to carve out a role for itself that is not secondary.