Lumberjack presents the Riciclati! projectThe debut of Natural River, a short boot of low environmental impact and a special bio T-shirt

Mar 28, 2013
Posted in: , Shoes on Stage

The debut of Natural River, a short boot of low environmental impact and a special bio T-shirt

Lumberjack the brand with the maple leaf logo, has presented the new initiative “Riciclati!” (recycled), a project strongly desired by the new team of this young entrepreneurial venture that embraces love and respect for nature.

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This is the debut of Natural River created also from recycled materials but not renouncing design content: in fact, new methods have been used to treat the materials – features such as water-based adhesives and a sole made from reclaimed products – able to ensure goods of high quality and a sustainable manufacturing process.

Natural River also features eco-friendly packaging and labels, entirely of recycled paper. There was a special launch by midfielder Angelo Palombo of the Sampdoria football team and that of Lumberjack wearing the limited edition bio “Riciclati!” T-shirts made of 100% bio cotton to increase awareness of the use of reclaimed materials.

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“The Natural River boot is just the first step in developing a 100% ecological line, in the near future”

declared Massimiliano Rossi, general manager of Lumberjack.

“The brand has always produced footwear inspired by the outdoor world, for those who love life in the open air and the new green project will become a real commitment to environmental protection”

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