Luisaviaroma, agreement with Secoo
Luisaviaroma and Secoo signed an agreement that starting in June will bring the brands of the Florentine concept store to the e-commerce site of the leading Chinese luxury platform.
The partnership is part of the strategy of internationalisation of the two brands, with the intent of creating a win-win situation for both parties. Luisaviaroma will put 500 out of its 600 brands on the Secco platform, allowing it to reach 27 million high-end customers. At the same time, it will benefit from the long-time experience of its Chinese partner in the field of online payments, order tracking and logistics.
From the other end, Secoo will benefit from the contribution of its Italian partner in extending its portfolio of brands on its platform.
For both players, the partnership is coherent with the strategy of internationalisation that has seen Luisaviaroma focus on international expansion thanks to agreements made with strong foreign partners – like Secoo for example – and especially in markets with a high potential. The Secoo pathway towards internationalisation instead has led it to open an office in Milan, a strategic city for the luxury industry.