This footwear manufacturer based out of Parabiago, which was recently acquired (in 2015) by Novalux, belonging to the portfolio of Novargus, the Swedish investment company headed by the Olsson family, has a new Creative Director. Alexa Wagner, in fact, was called upon to enrich the héritage of the brand with her feminine style, and has already designed her first collection that was presented this past September in Milan.
Another big change regards the positioning of the two new brands with Padovan Milano in the luxury segment and Luciano Padovan in the premium one.
The bona fide restyling of the brand is instead represented by the re-opening venture of the flagship store in Porta Venezia this past 21 September, with a new showroom on the upper level. This is a concept that will closely be followed in the next store openings of the brand.