…the same generation which, since the very beginning of turbo-capitalism, has quickly become richer while dying from the desire to flaunt its new status through the most celebrated and costly brands of clothes, accessories, and designer objects.

If the logomania of the Eighties was slightly gaudy and snobbish, the modern version of it is post-modernist, pop, and playful. And so we see the return of the iconic interlocking CC of Chanel on the matelassé of mini-bags, the Prada logo inserted in the commix printed on accessories, the GG of Gucci that meet up with one another in a grid on the fabrics of clothing and footwear, the D of Dior printed all over accessories, and the Zucca print of Fendi with its retro allure on striking thigh high boots, also the ironic Gucci on the Triple S by Balenciaga…

Whether it’s a simple play of fashion, or the debasing embodiment of recurring brand advertising, now as then, you either love or hate logomania: all you have to do is decide what side you’re on!