With LA_B, fashion and outdoor meet up at PittiBarena, in collaboration with La Sportiva, present an exclusive worldwide preview of their new limited edition sneaker at Pitti Uomo in Florence, which this year is guided by an outdoor theme.
The know-how of more than 90 years of La Sportiva in the segment of technical outdoor apparel and footwear is merged with the dynamism of Barena Venezia, a prestigious brand of fashion apparel, in order to launch the new exclusive LA_B sneaker, presented in a preview at the Florentine tradeshow. Inspired by the La Sportiva VK trail running model destined for vertical race competitions, it presents the iconic upper in knit fabric with sock-like™ technology, and an asymmetric and integrated Ghost-Stream fastening system, which favours a smooth and elegant pace when walking, while maintaining constant traction and an extra strong grip on all kinds of terrain. The reduced volume and weight ensure maximum performance in every possible context throughout the day, also thanks to super lightweight soles. The look is basic and essential, with exquisite details in the iconic Barena orange and electric blue tones. The Barena logo appears on the back of the shoe, while the Trentino brand’s logo is an integral part of the upper.