La Siesta reinvents espadrillesThe new espadrilles brand Made in Levante (Spain) wishes to establish itself not only as a footwear icon but especially as a lifestyle based upon the Mediterranean spirit

Aug 31, 2017
Posted in: , Shoes on Stage

ila-siesta-1One of the basic concepts that have contributed to the birth of the Spanish brand La Siesta is the Made in Levante (the easternmost coast area of the Iberian Peninsula), drawing inspiration from and reinforcing the idea of shoe items capable of reinventing a great footwear classic (espadrillas), of suggesting a Mediterranean lifestyle, of giving life to a natural, simple and at the same time sophisticated and authentic product.

A brand which undoubtedly transmits the taste of “sun and beach”, reformulated with class and attention for details, addressing a public between 25 and 35 years of age with a young, masculine and a cosmopolitan mood and capable of appreciating craftsmanship and ‘well made’ items.

The collection, both male and female, is made with natural materials such as jute, leather and cotton, reinterpreting the past in a fresh and up-to-date way, as wished by designer Jorge Navarro, member of the GIOSEPPO family, that has been dedicated to the footwear industry for over 25 years.


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