This is what is reported by FN Footwear News that announces the cost of acquiring the company’s shares at 260 million dollars, with the agreement to be completed by the end of summer.

“We are very excited to announce the proposed acquisition with E-Land, a strategic move to complement our product portfolio and elevate us as one of the leading global multibrand sportswear companies – Xtep chairman and CEO Ding Shui Po said in a statement. – Not only will it strengthen Xtep’s foothold in the expanding Chinese sportswear market, but it will also provide us with growth opportunities in untapped markets such as Southeast Asia.”

In 2018, K-Swiss recorded a sales revenue of 109 million dollars, up +12% over the previous year, while also Palladium saw profits of 10% to 78 million dollars.