JIMIBEK® is the name of the brand founded by Jelmano, which means “the person who knows the taste of life”. And Jimibek® believes that savouring and tasting life through style and design means saving every single stitch and not missing any detail, as is the custom of old craftsmen whose skills evoke a moral aspect of life: the ability to enhance day after day the existing resources in a creative and aesthetic way.
A philosophy and a vision on which Jelmano has built its brand after spending six years in the Italian fashion industry, first as product manager and then as merchandising manager for the Colombo Via Della Spiga brand, and as a designer at Luxbene.
From here came the decision to set up his own brand. He worked extensively for two years to create his first collection of running shoes in real Italian burnished and brushed leather that aims to reinterpret the concept of the sneaker according to the unmistakable taste of the typical Italian style.
The designer has performed more than 1,000 tests to find the perfect combination of shape, bottom and materials, an almost paradoxical mix between the classic handcrafted leather shoe and the typical sports running shoe. The collection features the leather burnishing concept, discovered by Jelmano in an ancient Marche workshop, an anti-oxidant finishing treatment usually applied to metals, which gives leather a special vintage effect.
