The Egyptian designer is changing the fashion world with her unique models designed in 3D, venturing beyond the limits of what we have seen before in footwear.
Jayda studied architecture and then got a master’s degree in Shoe Design at the London College of Fashion. The technique used for her shoes is the same as that used for the truss system of a building: red basic pieces, connected to stainless steel rods in the sole for a spectacular, futuristic and subtly disquieting effect.
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