Jarrett a new business model with Re-GenerationJarrett focuses on sustainability and presents the first capsule collection made from discarded materials recovered from its warehouse at Pitti Bimbo.
It’s called Re-generation and it introduces a new business model with a focus on sustainability: the new circular collection consists of sneakers and sandals featuring uppers with a mix of noble materials that reacquire life through an innovative creative and productive process. “I began thinking in a more circular way and this was an important turning point for me – comments Paolo Rossi, product manager of RG Shoes and owner of the Jarrett brand – where I would like to make progress with determination and coherence. Additionally, the recovery of quality materials and their innovative reuse is possible only if you have a team of collaborators with great artisanal expertise capable of finding practical solutions to my bizarre ideas”.
Next to Re-Generation, Jarrett completes its proposal in the spirit of sustainability by renewing its packaging, always with recycled materials.