Pride to be worn on your feet: the great maisons of sports footwear (among others) come out into the light of day and give their support to the LGBTQ movement by dyeing their shoes with the colours of the rainbow. Reebok presents the classic silhouette of Club C in leather with rainbow stitching. Converse even proposes an entire Chuck Taylor capsule collection covered in rainbow stripes on the upper and sole, or expressed in glittery versions in the colours of the drag flag: lilac, white, and light blue are then personalised with a lightning bolt. Adidas personalises its Ozeego with rainbow-coloured soles and straps. Under Armour proposes its UA Hovr Sonic running shoe with laces and soles coloured by the rainbow. Plus, even the icon of punk culture, Dr. Martens, revamps the cult 1460 boot into a rainbow version, with the writing pride on the back of the bootleg.

A parade full of pride.