After having met up with the Russian market in Obuv, Italian footwear gets ready to intercept the business opportunities offered by the Ukrainian and Kazakhstan markets at the two fairs of Shoes from Italy Almaty and Shoes from Italy Kiev. These events on the Assocalzaturifici agenda are reconfirmed as essential for those businesses interested in operating in the vast area that ranges from the Ukraine to Belarus, all the way up to the great Central Asian republics: the support of the Association, which in collaboration with the ICE Agency organises networking opportunities with the most qualified buyers of these regions and the Russian states, continues to be the most important instrument in presiding with success over these markets.
Thanks to the improved economic situation, the events have very high expectations: “We are recovering positions in Russia and in the CIS markets – comments Marino Fabiani, Assocalzaturifici board member in charge of the CIS area – The political clarity and greater economic stability of countries like Kazakhstan and Ukraine have renewed trust in the consumers of these countries who have started to once again buy Made in Italy. The hope is that this trend will be reinforced… for now, an important signal arrives from the participation in the events organized by the association, which has grown by 20%”.

The first event that will put the recovery to the test is Shoes from Italy Almaty, bringing around fifty footwear and leather goods manufacturers together with 250 select buyers coming from Kazakhstan and its neighbouring countries (Uzbekistan, Kirghizstan, and Tajikistan) at the prestigious Hotel Rixos from 4 to 6 April.
The second, Shoes from Italy Kiev, taking place from 17 to 19 April at the Hotel Hyatt Regency of the Ukraine capital, will offer itself as the best tool for introducing small and medium-sized footwear and leather goods manufacturers from Italy into the Ukrainian market, while bringing Italian companies into contact with select buyers from a market that, with a consumer base of 50 million, has enormous potential.