Roxa – Rocca Group srl

In 1980 the brothers Rosato, Lorenzo, Giuliano, Elvio and Giuseppe decided to work together in a small factory in Asolo, assembling ski boots on behalf of the big brands located in the Montebelluna area (like Scarpa, Nordica, …).
The company’s growth drives them to expand the factory and invest in new tools and machinery to manage the growing market demand.
In 1992 La Rocca starts the production of ice and in line skates with its own brand Roxa, famous in the world for its excellent quality.
In 2000 the company starts a new collaboration with the famous brands Raichle and Kneissl.
In 2003 the brothers decide to use their experience in developing their own set of ski boot moulds.
This is how Roxa Ski Boot was foundend, a brand that determines the success of the company.
Today Roxa is a leading manufacturer of ski boots as well as being a leader in high quality ice and inline skates, representing the best quality and reliability of the Made in Italy.