ISPO between digitization and innovationAnother success in the record list of the Munich fair that has rewarded the most interesting news of the year and plans to grow in 2019.

Feb 02, 2018
Posted in: , Fairs & Events , Sport

ISPO MUNICH 2018_jfISPO Digitize represented the true novelty of the German fair dedicated especially to winter sports. An area that has had the courage to look at the future, investigating all the news that are gradually digitalizing the sports and fashion world, both in terms of retail sales and development, production and product marketing. Among the 2,801 exhibitors at the ISPO fair were present not only brands related to the snow world, but also some involved in the outdoor, wellness and fitness sectors. Above all, Outdoor proved to be a world of great growth, as demonstrated by the words of Klaus Dittrich, CEO of Messe München: “Over the years the meaning of the word outdoor has undergone many changes. Today the term obviously involves the mountain world, but also water sports, running, fitness and eventually, we could even insert a certain fashion type”.

All the innovations presented in Bavaria have decreed the success of the 2018 edition that has hosted 84 thousand sector operators coming from 120 countries.

The News in sight for the 2019 edition will be the increase of the available exhibition space as Messe München will open two new spaces (Hall C5 and C6) for a total of 18 pavilions. News that can be appreciated from 3 to 6 February 2019, days in which the next ISPO Münich will take place.

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ISPO AWARD 2018

361 - SPIRE3

y869_0709_3_1200x1200The speedy design elevates the running experience for serious runners while the open mesh supplies superb breathability.

BAENDIT - UNSHAKEABLE

With Unshakeable™ technology, Baendit sunglasses are fully modular. Full sun protection at all times.

CAKE - KALK

cake-kalk-electric-motorcycle-designboom1800-1Using modern technology, CAKE develops high-performance electric off-road motorcycles that are light, clean and silent.

ICEBUG - WALKABOUT

ia18_399_icebugA warm and waterproof, light and technically advanced winter boot with the world’s best ice traction.

SALEWA - WINTER TRAIN 26

salewa_winter_train_gold_awardSki mountaineers need a backpack that keeps their back dry which the Winter Train ensures with its innovative Contact Flow Fit back and carrying system, enabling great ventilation and airflow.

VAUDE - GREEN CORE MID BOOT

green-core-midp_20475High-quality nubuck leather boots for outdoor activities in cold weather featuring PrimaLoft® Silver Insulation.

DACHSTEIN - OCEAN COLLECTION

dachsteinddEvery year, ECONYL® collects approx. 640,000 tonnes of fishing nets, plastic parts and carpets from around the world to reprocess this waste into new nylon yarn. Dachstein uses this recycled nylon in the urban outdoor collection, the Ocean GTX shoes.

ECCO Outdoor - EXOSTRIKE

02_832314_02539A fast boot for hikers hitting the trail inside and outside the city. It combines fully-functional materials with an innovative design.

LAND ROVER - EXPLORE

land-rover-explore-outdoor-phoneA drop- and waterproof outdoor device with top battery life and advanced connectivity for all Outdoor enthusiasts.

MERRELL - THERMO ROGUE 8’

merrell-man-fw18-j17005_thermo-rogue-8-gtx_Very protective boots. They boast an industry leading insulation technology with Primaloft Aerogels Gold. The exclusive Vibram Arctic Grip Dura provides the ultimate grip and by partnering with Gore-tex, a fully waterproof product is guaranteed.

ON - CLOUD X

ba2The lightest fully-cushioned running shoe ensuring peak performance for both running and mixed workouts.

THE NORTH FACE ULTRA FASTPACK

 

tnf_m-ultra-fastpack-iii-mid-gtx-woven_orange_f18This light, waterproof hiking shoe features abrasion resistance in high-wear zones and a breathable GORE-TEX membrane.

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