Interchangeable creativity from Japan: Johnny & JessyJohnny & Jessy brought to the MICAM their ‘as comfortable as a slipper’ shoe, which was original and surprising like a high creativity game.

Nov 23, 2017
Posted in: , Shoes on Stage

johnny_jessy_joh01060blu_1For 19 editions, as of September 2008, the Japanese Ministry of Economy, Trade and Industry (METI) has brought MICAM, a group of Japanese shoe manufacturers, to the Milan fair.

A unique opportunity to meet and learn know-how, high quality and the sophisticated design of Japanese footwear.

This was also the case during the last September edition, where brands like Rolling Dub Trio, Chaka, Sangacio Japan, Mythography, Yale+No.88 and Johnny & Jessy took part in the renowned international event.

Particularly interesting was Johnny & Jessy’s proposal, who brought to the fair their ‘as comfortable as a slipper’ shoe, which was original and surprising like a high creativity game. The models can, in fact, change style in a flash by replacing the upper with a simple zip mechanism. From sandal to sneaker, from espadrille to elegant shoe, in order to achieve an unlimited originality.

You might be interested in
Aldo recounts its summer

Aldo recounts its summer

The new spring/summer 2018 collection by the well-known Canadian brand features many original details. The goal is to amaze and fascinate without ever sacrificing femininity, these are the key ingredients of the collection, together with sports-inspired details

The Swedish run

The Swedish run

The new Salming project envisions a running shoe of the future. A shoe capable of offering technologies and performances able to last over time.