In the spirit of envy
The allegorical journey of Italian footwear in the Divine Comedy continues in Purgatory with Envy, the theme of the 86th edition of MICAM.
Shoes for dreaming and shoes to envy, for a desire that is not unachievable, but which becomes a genuine possibility at MICAM: among the more than 1360 collections on show in the FieraMilano halls, the very best of Made in Italy will be proposed alongside selected international brands, as part of an offering that is destined to inspire international store windows for the Spring-Summer 2019 season. A selection which, according to forecasts, should attract a greater number of visitors to Milan than those registered at the February 2018 edition – 44,227 of which 60% coming from abroad – also thanks to the participation of delegations of buyers coming from the most promising markets for Italian footwear, as part of the organisational efforts of Assocalzaturifici in collaboration with the ICE Agency.
In terms of the exhibition’s layout, instead, the 86th edition will build upon the project that was first kicked off a few seasons ago with the aim of reorganising the exhibition. Thus, the Luxury proposal will be presented in Halls 1-3, with enrichment provided by the Fashion Square that will use its sparkling stage to propose haute couture brands and the event’s main activities. The Man Square, with its iconic shoe-shaped installation, will instead feature shoeshine stations, while Style Square will serve as the point of reference for meetings and dining among the stands of the most stylish brands. Halls 2-4-5- will instead be dedicated to the Contemporary proposal, with special consideration for the universe of children’s shoes, which will have its own meeting place in the iKIDSQUARE at the entrance to Hall 4, and to the Emerging Designers area with its scouting of new emerging talents on the international footwear panorama, located in the FUN Square at the end of Hall 4. Hall 6 will instead host the Active proposal, while Hall 7 will be dedicated to Cosmopolitan offerings: in the latter area, the MICAM Square will once again host the rich programme of fashion shows and fashion trend and retail seminars, offering new ideas and sources of inspiration to visitors at the fair.
In other words, there are high expectations for the next edition of MICAM, which will dedicate an installation and special initiatives to the theme of envy, while making preparations for the next stopover in the allegorical journey from Purgatory to Paradise, among the most enviable shoes.