The international expansion of Il Gufo reaches also Eastern Europe, with the opening of the brand’s first boutique in Moscow, in the historic Petrovski Passage; followed by another store in Kiev at the Mandarin Plaza maison.

The two openings reinforce the brand’s positioning in Russia and the Ukraine, which are the first 2017 export markets for the childrenswear of this Venetian brand, with a combined turnover between wholesale and franchising that registered an uptrend of +50% over 2016. However, these are just the first two openings in Il Gufo’s general plans for expansion in this territory. “The store windows of both locations – commented Alessandra Chivelli, CEO of the brand – are large and transparent, allowing the inside of the store to be expressed through materials that are completely natural, with careful finishes that are free of glues and synthetic substances, as part of a philosophy that reflects the values of the brand, with nature and children are the focal point”.