Great expectations for Made in Italy in ObuvThe recovery of the Russian market and upswing in exports set the groundwork in kicking off an extremely positive 49th edition of Obuv for Italian footwear.
On the wave of the success of the last edition, and with the steady and daily improvements characterising the Russian market’s recovery, Obuv mir Koži gets ready to open its doors on 20 March 2018 under the best possible omen. Assocalzaturifici, the organiser of the event together with Fairsystem from BolognaFiere, expect to register more than 200 exhibitors and around 11 thousand visitors: numbers that will animate B2B interactions of the highest level.
Even for Made in Italy (which represents 70% of the fair’s offering), the 49th edition of the show dedicated to high-end footwear and leather goods could prove itself to be a turning point: during the first nine months of 2017, in fact, Italian footwear experienced a rise in its export volumes to the Russian market equal to +28.3%, with a +18.4% increase in value. Moreover, although there has not yet been a clear recovery for all the republics belonging to the Russian Federation, the event at Moscow’s Expocentre remains a fixed point of reference in intercepting the most qualified buyers in the area ranging from Belarus to the Ukraine and the states of Central Asia.
The protagonists of the event’s latest edition will be the Fall-Winter 2018/19 collections, along with the many promotional initiatives set up in collaboration with Assocalzaturifici and the Moscow ICE Agency, including invitations extended to delegations of buyers, a lounge area and dining area set up inside the fair, and gala evenings… events that will enliven both the show itself and the post-fair activities, offering further opportunities for operators to interact with one another.
The last edition of the event, held from 24 to 27 October 2017, ended with impressive results: more than 8000 visitors, including wholesalers, agents, distributors, store chains, and boutiques came from all the regions of the Russian Federation, as well as from Belarus, the Ukraine, Kazakhstan, and Armenia, in order to visit the stands of the 150-plus Italian exhibitors in an exhibiting area of more than 3,500 square net metres.