Georgia, opportunity for Made in ItalyThe success of Made in Italy at the two promotional days organised in November by the Italian Embassy in Tbilisi and ICE Agency, with the participation of CNA Federmoda, opens up a number of interesting possibilities for the footwear manufacturing industry.
Among the five protagonists of the event, footwear together with apparel, perfumes, wine, and food, capably conquered important fans especially at the “Italian Senses” gala evening event held in collaboration with the Bank of Georgia in the splendid setting of the Solo Lounge, and at the following evening’s event organised by the Italian Ambassador in the Wine Republic, where 150 select guests were given the chance to taste the delicacies of fine Italian dining, while admiring the shoes of Wladi Rigato and enjoying the Rossorame women’s fashion shows. The evening ended in the wake of the fragrances by Sileno Cheloni.
“Georgia offers interesting opportunities for Italian quality production – declared Maurizio Ferri, Director of the ICE Office – since it includes a range of consumers in search of an exclusive product”. “We returned to Georgia after our mission last June, always in collaboration with the Italian Embassy in Tbilisi and ICE Agency – stated Antonio Franceschini, National Director of CNA Federmoda – since we identified a high-end range in the Georgian market with great potential for Italian handcrafted productions and this was promptly reconfirmed by the feedback companies had from participants at the two evenings also thanks to the meticulous job done by the Embassy, the ICE office, and the Bank of Georgia”.