The future of Imac: an evolving brandForty years of experience speak for themselves: the Imac brand is one of the most well-known and beloved brands in Italy and abroad for its “beautiful and comfortable” men’s women’s, and children’s footwear, because they are conceived for the well-being of the foot.
A completely Italian style and design, which – it must be said – always keeps pace with the times. Special attention is paid to the quality of the product, with constant research onto new designs, materials and productive techniques, along with a focus on customer service, which is reinforced by a young and dynamic sales team. The use of special waterproof and breathable membranes, with state-of-the-art technical construction, guarantee products that improve the health and well-being of the foot.
Today, the brand maintains strong ties with its original core business of large-scale distribution and chain stores in Italy and abroad. In recent years, however, the interest shown in IMAC footwear has increased to the extent that the company has decided to invest in its image by also opening flagship stores. Thus, 6 Imac flagship stores have been inaugurated: in Sarajevo, Bosnia; in Sofia, Bulgaria, in Teheran, Iran; and in Netanya and Haifa, Israel, where this past 1 November, a second IMAC store was also opened.
Among the next store openings already in the works are one in Cairo, Egypt and one in Taipei, Taiwan. In the mid to long-term, the brand aims to open a flagship store in each of the 70 nations where IMAC footwear is destined: a lofty goal that most loyal customers are ready to seize upon and move forward with, with positive results in terms of sales and brand image.