From wholesale distribution to retail, after more than 1250 multibrand stores and 9 flagship stores in Italy, Frau is now ready to conquer abroad in Germany, Russia, Belgium, Netherlands, and Poland, while reconfirming its presence in Spain, Greece, the Czech Republic, and Austria. With the aim of conveying the Italian identity of its products in an innovative key and increasing its exports, the brand reinforces its plans for expansion in new and unexplored markets, with an innovative and unique product. Thus, the S/S 2019 collection presents the spirit of the company between tradition and innovation, with a DNA that reaches across-the-board: seamless moccasins, lamé leather, and dayglow sneakers for her, while sporty and running shoes in colour blocks and denim are proposed for him. “Next to our focus on foreign markets, we are working on Italian soil with a series of shop-in-shops aimed at increasing our visibility and direct contact with Frau’s target through engagement mechanisms that strategically position us and differentiate our offering from the competition”, confirms Gabriella d’Arcano, President of FRAU.