The pink style of Barbie in vogue since 1959 reveals a coté streetwear mood with the classic 90’s proposal of Nova: through a retro logo and brightly coloured highlights, sneakers are characterised by a sculpted sole and decorated by a sprayed shading of colour. Uppers in suede leather or in other materials are decorated with the graphic plays of Barbie and the logo is positioned on the back of the shoe above the heel. In white-orchid pink, NOVAxBarbie sneakers pay tribute to a sport-chic look.

The collection also calls for athletic-fashion apparel that includes the Tracky Jacket XTG PUMAxBarbie, a pink-caramel t-shirt, leggings and fitted shorts.