Thanks to an exceptional performance and a strategy that flanks traditional products with the most innovative ones, while also extending the offering to include a more extensive age range, Fly Flot arrived at a new milestone of one million pairs sold for the FW season.

“The products that increased our sales figures the most were the new Fly Boot and Coccola lines, which are aimed at a public that is younger than our usual target – declares Alice Migliorati, CEO of the company – For these new models, which are strictly Made in Italy, like the rest of the winter proposals, the success was across-the-board”.

Fly Boot features a line of casual outdoor ankle boots with soft soles and memory anti-shock insoles, with some of the models even lined in microfiber fur. Coccola is instead a revolutionary slipper with microfiber fur upper and bright colours, suited to a younger public.

Fly Flot ended 2018 with a turnover of 18 million euros and, in light of its current sales, it expects to end 2019 with a strong uptrend.